Services

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Web Marketing

Search engines, such as Google, Yahoo and MSN are responsible for generating the majority of visits to web sites. As such they have become the single most important marketing issue a web site needs to consider. One of these considerations is what the rest of the web thinks about you, as shown by the number and quality of the links that point to your site. The job of building web sites that are considered very relevant to their subject matter is, as a consequence of the above process, very complex indeed, particularly if there is a lot of competition in a particular sector. We use Search Engine Optimisation, Search Engine Marketing and Email Marketing.

Analysis and Research

UdConsulting provide extensive research and analysis at the outset for the correct solution for you and your customers on time and on budget. In the planning stage of the project we will carry out research and analysis of your brand and business requirements and the uncover the end user’s needs and motivations in order to produce a website with creative design, usability, functionality and content that will ultimately engage your target audience.

E-commerce

E-commerce has been a bit of a buzz word for the last couple of years now. Trading on the Internet is a hugely complex business and there are many aspects to consider when designing a successful ecommerce site. We can make the whole process less complicated by sitting down with you and planning the different stages. We would learn about your business model, then apply what we have learnt to a site which will be designed in conjunction with yourselves. We can advise whether taking credit card payments online is your best option or whether you should consider other avenues. The topic of ecommerce is so large, if you are interested we would suggest that you contact one of our sales representatives who will be happy to arrange a meeting where we can discuss the ideas further or email us on.

Web Design

A Website should be seen as a vital part of your marketing effort. It needs to be planned and created carefully to achieve maximum effectiveness. Web design should always be undertaken with the clients marketing strategy firmly in mind. The target audience and current business model should be considered both before the design stage commences and while it is under way. This is of paramount importance for larger sites, particularly E-Commerce ones, i.e. those which sell products or services online. We always adapt our design style to ensure that it matches the nature of the company or organisation we are working with. The brief for a solicitors or accountants site is quite different to the brief for an online games or dating site. It is imperative to plan the project in detail and to take into account the corporate image and ethos which the client wishes to portray throughout the design process. We have created sites and branding material for an extremely varied client base, which has enabled us to gain the necessary experience to develop a site for you which will align perfectly with your chosen market strategy.